Ori loves the challenge of applying the principles of human behavior to a screen. He has reached the realm of user experience following the practice of psychology and cognitive principles. After years of research, observations, principles and theories, the fact that UX takes theories and applies them to real life has made him want to work in the field.

The thing he loves most about working at Uniq UI is the variety. Working on several different projects makes helps learning new things all the time. He also likes the challenge in the constant search for better solutions, rather than falling into the trap of the available solution.

Outside the office, Ori really likes everything about the kitchen, especially baking. He also watches junk movies, zombie movies and videos of Corgi dogs.

A sneak peak at Ori’s work

UX design sprint

Concluding ideas thrown on the whiteboard during a concept workshop

Guerilla usability testing

Ori and Noa testing a FinTech product on random volunteers out in the open

Professional training for companies and organisations

Talking about the importance of defining the right personas for your product