Before she joined us, Noa worked for start-up dealing with payment methods in public transportation. There, she gained experience in different stages of the development process. She enjoyed being part of a project which seeks to improve something in peoples’ everyday lives. This is what she loves about UX design – the ability to influence the life of users by planning the perfect functionality.

Noa has always been attracted to the design phase of the project life cycle. She finds great satisfaction in the process that accompanies a product from the moment it was born as an idea, through a magical moment in which it’s alive, and users can engage with it. She sees her work as a big riddle that needs solving, and she enjoys coming up with solutions that combine logic with aesthetics.

Noa tries to start your day with an hour of yoga. She says that when she is able to do so, she knows it will be a great day.

A sneak peak at Noa’s work

UX design sprint

Conducting an intense concept sprint for a company in the healthcare industry

Usability testing

Making sure everything is in its right place, using an interactive mock up and a user

Guerilla usability testing

Noa and Ori testing a FinTech product on random volunteers out in the open