Kramer is a global provider of audio and video solutions, from simple cables and connectors up to complex systems for managing meeting rooms and auditoriums.
Kramer turned to us to redesign their marketing website so that it will be a central point of reference for end customers, but will also enable distributors, re-sellers and bigger corporate customers to purchase the products directly online.
During the research phase we analyzed the users’ needs and defined the various personas and the solution the website will provide them with. We designed one process that will appeal to all user types, while providing a simple sales process for purchasers, as well as a personal process for potential customers.
As soon as the website went online, Kramer started receiving positive feedback from regular customers, on the great improvement in information presentation, the simplicity of the process and the new visual design.
We had a great time working with the Kramer team, with excellent cooperation from all people involved. We’re looking forward to the next project together!
Our part in this project:
Research, UX, UI.
» Visit the Kramer website