Avi lives between worlds. He studied Instructional Technologies, a field of studies which combines design, programming and psychology – three fields that interest him and are directly connected with UX. He launched his first website in the 90's and got sucked into UX more and more ever since.

He is a true technophile, closely following all the interesting technological developments and makes sure he has the latest gadgets. His hobbies include sports of all kinds, world travel, cinema and live shows.
He loves his chubby dog, making desperate attempts to get him in shape.